This 6-week course provides insights and practical tips for enterprise design for aspiring entrepreneurs with a blend of design and business principles for agility and innovation. It consists of a series of lecture notes, videos, activities, assignments, cohort discussions, and feedback from a global community of learners.
Course Content
Module 1: Introduction to Value Creation
Introduction and overview of enterprise development, and overview of enterprise thinking tools to test market needs.
Output: Understand the value chain and exact position where you want to create value
Module 2: Value Creation
Introduction to customer discovery, and value proposition development. We will learn how to perform market research and use market insights to develop a unique and compelling product or service for your market segment.
Output: Value proposition, offering, and promise.
Module 3: Capturing Value
Overview of the value magnet of your product or service and the overall business and revenue model.
Output: Product or Service strategy and financial model.
Module 4: Value Delivery
Introduction to logistics, and your value delivery channels and pathways.
Output: Business Customer Relationship Management strategy
Module 5: Developing Systems for Success
Overview of the critical importance of business systems and processes for operational agility and efficiency to guide and direct sales, finance, marketing, and market change.
